6 reasons your business needs a website:
1. Saves and makes you money. The initial outlay for a website is far less than the accumulated cost of traditional advertising (print/radio/television). Many small business owners hold back from creating a website because they fear the cost. Even with a small budget to work with a professional web developer can design a website that can be easily found on google and viewable on mobile devices. Over time a good website will even generate revenue for you – by selling online, increasing your brand profile, generating leads and opening up new markets.
2. Saves you time. A website acts as a portal through which you can communicate with your customers. Instead of individually responding to enquiries via lengthy emails and telephone calls, simply update your website to keep clients and customers up to date.
3. Opens new markets. The reality of bricks and mortar enterprises is that you will only ever attract a volume of clients that is directly proportionate to your physical location. Only so many people will hear about you through word of mouth or walk past your shop front. The way people shop today has changed from even a few years ago. So, if you have bricks you need clicks too! Almost 40% of Australians are buying one or more products via the internet each month. By building a digital presence for your business on the web you are creating opportunities locally and further afield to generate revenue. Even if you aren’t looking for global customers, a website provides opportunities to reach potential clients or people in your community who might not otherwise visit you. Even locals research products online and time-poor local people appreciate the chance to shop online. “Click and collect” is becoming widely used for local purchasing.
4. Showcase your goods and/or services. Humans are visual creatures and a website is a tool to show off your wares. Whether you sell clothing, shoes, real estate or carpet cleaning services, a website is a virtual showroom to display what you have to offer. A potential client might be swayed because you have a neat digital display of glossy, high resolution images and a competitor has nothing but a listing in a local services guide.
5. Personalise your brand. A website gives you an opportunity to communicate who you are and what you do. Putting a face to a name can give clients or customers the confidence that they will be dealing with real people and not a faceless organisation.
6. Lead Generation. A savvy business owner will direct traffic to their website using easy to learn techniques. A quality website that clearly demonstrates what you have to offer should translate into new leads for your business once people are viewing its content.